Italian knitwear brand from Florence known for its premium yarns and timeless, elegant men's sweaters.
ORIGIN
Italy
PRICE TIER
premium
Founded in Florence, Italy, in 1990, Wool & Co is a knitwear brand built on Italian craftsmanship and high-quality materials. The company oversees all production phases, from the selection of fine threads like extrafine Merino wool and cashmere to the final quality control. Its collections are defined by a focus on modern forms, authentic details, and comfortable fits, consciously pushing back against the waste of fast fashion by creating durable, lasting garments. The brand's style is rooted in essential elegance and a grounded spirit, drawing inspiration from natural landscapes to create pieces with retro textures and earthy color palettes.