French eyewear brand known for its playful, asymmetric designs, vibrant colors, and hidden temple messages.
ORIGIN
France
PRICE TIER
premium
Founded in Paris in 2011 by Claire Ferreira and Marianne Dezes as a spin-off of the luxury optical house Face à Face, WOOW brings a spirited, off-beat approach to independent eyewear. The brand is known for its bold, asymmetric frames, vibrant color palettes, and signature hidden messages embedded in the resin of the temple tips. Designed for a young, daring audience, WOOW’s core product lines include optical glasses and sunglasses crafted from premium acetate and lightweight metals. The collections often feature unexpected details, such as inverted color touches and spicy hinges, blending traditional French craftsmanship with a cheeky, irreverent spirit.