South Korean menswear brand known for its architectural tailoring and refined, contemporary design.
ORIGIN
South Korea
PRICE TIER
luxury
Founded in 2002 by designer Youngmi Woo, Wooyoungmi was the first South Korean menswear label to be admitted to the prestigious Chambre Syndicale de la Mode Masculine in Paris. Drawing inspiration from art and architecture, the brand is celebrated for its precise, architectural tailoring and a delicate, intellectual approach to menswear. Woo, one of the few female designers in the male-dominated menswear sphere, brings a unique perspective that challenges traditional hypermasculinity, proposing a softer, more introspective male identity through gentle color palettes and fluid silhouettes.