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world industries

American skateboarding brand known for its irreverent 90s graphics, iconic cartoon mascots, and street skate heritage.

ORIGIN

United States

PRICE TIER

affordable

Founded in 1989 by professional skateboarders Steve Rocco and Rodney Mullen, World Industries revolutionized the skateboarding industry by bringing street skating to the forefront and introducing a rebellious, unconventional marketing style. The brand became famous in the 1990s for its edgy, irreverent graphics by Marc McKee, featuring iconic cartoon mascots like Devilman, Flameboy, and Wet Willy. These characters became symbols of skate culture, appearing on skateboards, apparel, and footwear.

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