British punk-heritage label by Vivienne Westwood known for its activist slogans, archival reissues, and upcycled fabrics.
ORIGIN
United Kingdom
PRICE TIER
premium
Worlds End is the legendary London boutique and sub-label founded by Vivienne Westwood and Malcolm McLaren in 1971. Originally operating under various provocative names like Let It Rock, Sex, and Seditionaries, the shop at 430 King's Road was the crucible of the British punk movement. In 1980, it was permanently renamed Worlds End to coincide with the iconic Pirate collection. The brand's identity is deeply rooted in Westwood's rebellious, anti-establishment ethos and her later environmental activism.