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American shapewear and loungewear brand known for its inclusive sizing, body-positive ethos, and signature soft fabrics.

ORIGIN

United States

PRICE TIER

contemporary

SPECIALIZATION

WOMEN

Co-founded in 2019 by Kim Kardashian, Emma Grede, and Jens Grede in Los Angeles, SKIMS revolutionized the intimate apparel market with a solutions-oriented approach to shapewear and basics. Rooted in a body-positive ethos, the brand was built to address the lack of inclusive sizing and diverse skin-tone options in traditional undergarments. SKIMS is celebrated for its signature soft, stretchy fabrics that mold to the body, offering a second-skin feel across its core product lines.

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