Iconic American denim brand known for its durable, Western-inspired jeans and authentic workwear heritage.
ORIGIN
USA
PRICE TIER
mid
Wrangler is an enduring American denim brand that began in 1904 as the Hudson Overall Company in Greensboro, North Carolina. Founded by C.C. Hudson, the company initially produced durable workwear before rebranding as Blue Bell and eventually launching the Wrangler name in 1947. The first pair of Wrangler jeans, the 13MWZ, was designed by celebrity tailor Rodeo Ben specifically for the needs of rodeo cowboys, featuring innovations like flat rivets and seven belt loops for comfort and durability in the saddle. This deep connection to cowboy culture became a core part of the brand's identity, solidified by an official endorsement from the Pro Rodeo Cowboy Association in 1974.