New York-based wellness brand making Traditional Chinese Medicine accessible through acupuncture, cupping, and at-home tools.
ORIGIN
USA
PRICE TIER
premium
WTHN is a holistic wellness brand founded in 2019 by Michelle Larivee and Dr. Shari Auth, born from Larivee’s transformative experience with acupuncture for chronic pain. With studios in New York City, WTHN aims to modernize and democratize Traditional Chinese Medicine (TCM), making its science-backed benefits more accessible. The company offers personalized in-studio treatments like acupuncture and cupping, performed by licensed acupuncturists in a serene, modern environment. The brand’s approach is rooted in education, seeking to demystify ancient healing practices for a contemporary audience.