Italian functional footwear brand known for its genderless, artisanal wooden-soled shoes and sustainable material innovation.
ORIGIN
Italy
PRICE TIER
premium
Founded in 2022 in Italy, WUD is a functional footwear brand that reimagines a family-owned shoe factory’s heritage for the modern era. The brand is rooted in the preservation of artisanal expertise, seamlessly integrating traditional craftsmanship with sustainable and circular innovation. WUD is defined by its signature material identity, most notably its flexible wooden soles crafted from FSC-certified beech wood and a repurposed rubber compound made with over 60% recycled EVA.