wuside

Founded in Prato, Italy, WUSIDE is a womenswear brand that designs for a strong and dynamic woman. The brand's identity is rooted in the idea of self-expression, with a name that playfully suggests "Be you." WUSIDE is recognized for its fluid silhouettes, particularly its signature kimonos, alongside patterned trousers, blouses, and outerwear. The collections often feature vibrant floral and graphic prints on natural and eco-sustainable fabrics like viscose and cotton.\n\nDistributed through a network of Italian boutiques and online retailers rather than a dedicated e-commerce site, the brand has a strong presence in its home market. Its aesthetic combines a casual, elegant style with bohemian touches, evident in its flowing cuts and rich patterns. The use of materials like velvet and jacquard adds a textural dimension to its seasonal offerings. WUSIDE's pieces are designed to be both expressive and easy to wear, appealing to a woman who values individuality and comfort in her wardrobe.