British womenswear brand known for its colorful, detail-oriented knitwear and effortless, everyday feminine style.
ORIGIN
United Kingdom
PRICE TIER
contemporary
Founded in 2014 by Marielle Wyse, a former television director who sought the perfect cashmere sweater, Wyse London has evolved from a small knitwear project into a comprehensive womenswear label. Rooted in London, the brand is celebrated for its joyful, detail-oriented approach to everyday dressing, blending French elegance with British playfulness. Wyse London’s signature style is defined by elevated basics with unexpected twists—think scalloped edges, metallic lurex threading, vibrant rainbow stripes, and bold color-blocking.