Belarusian beauty brand known for its extensive range of accessible, science-backed skincare and haircare products.
ORIGIN
Belarus
PRICE TIER
affordable
Founded in 1989 in Minsk, Belarus, as a joint Soviet-Italian enterprise, Belita (often partnered with Vitex) has grown into a leading manufacturer of cosmetics in Eastern Europe. The brand was established to bring high-quality, accessible beauty products to the market, combining Italian cosmetic formulations with Belarusian manufacturing capabilities.