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Founded in 1975 in Toronto, HiSO (formerly Hide Society) is a Canadian luxury outerwear brand rooted in a family legacy of craftsmanship. Now led by the founders' twin sons, Karl and Mark Matar, the brand has evolved from a small boutique into an internationally recognized name in premium winter wear. HiSO is celebrated for its signature shearling, alpaca, cashmere, and wool coats, which blend timeless design with modern sophistication. The brand's core product lines feature sculptural silhouettes, reversible shearling jackets, and tailored wool coats designed to withstand harsh climates while maintaining an elegant, elevated aesthetic.

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