x-salt

Founded in 2018 in Coffs Harbour, Australia, Raw X Salt is a sustainable swimwear and slow fashion label rooted in coastal living. The founders, inspired by witnessing plastic pollution on beaches in Vietnam, built the brand around a commitment to regenerated materials and ocean conservation. Raw X Salt focuses on timeless, mix-and-match bikini separates, supportive one-pieces, and soft Japanese linen loungewear designed for ocean lovers, surfers, and mothers. The brand eschews seasonal trends in favor of small-batch, limited-run collections that prioritize longevity, comfort, and a seamless fit. Their aesthetic is relaxed and earthy, featuring solid colors like sky blue and clay alongside hand-illustrated prints.

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