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xinu

Mexican luxury fragrance house known for its artisanal botanical scents and striking, reusable architectural bottles.

ORIGIN

Mexico

PRICE TIER

luxury

Founded in 2016 in Mexico City by a trio of designers and olfactory artists, Xinú is a luxury fragrance house rooted in the aromatic botany of the Americas. The brand—whose name translates to "nose" in the Otomí language—was born from a desire to elevate native Mexican flora into high perfumery. Xinú is celebrated for its immersive, sanctuary-like retail spaces and its commitment to material honesty, blending olfactory artistry with architectural design. The house’s signature unisex fragrances explore complex, earthy, and lush profiles using regional ingredients like agave, copal resin, and monstera leaves.

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