Los Angeles-based brand known for its carefree, effortless shirting and dresses in ultra-soft fabrics.
ORIGIN
USA
PRICE TIER
contemporary
Founded in 2013 by Dierdre Roffoni, Xirena (pronounced 'suh-ren-uh') translates the relaxed spirit of the California coast into a line of effortless apparel. The brand’s story began with inspiration from the carefree, bohemian style of Formentera, Spain, leading to its name, the Spanish word for “mermaid.”. Designed and primarily made in Los Angeles, the collections are built around easy, wearable shapes with a signature “boy meets girl” approach, blending masculine tailoring with soft, feminine details.