Ukrainian mass-market fashion brand known for its locally produced, trend-driven womenswear and accessible everyday basics.
ORIGIN
Ukraine
PRICE TIER
affordable
Founded in 2015 by Lidia Smetana in Kropyvnytskyi, Ukraine, One by One has grown from a small Instagram boutique into a prominent mass-market fashion brand. Driven by a desire to fill the gap for high-quality, accessible basics in the local market, the brand operates its own production facilities, allowing for a flexible, fast-fashion model that releases new designs weekly in small batches.