New York–based menswear brand known for its accessible, slim-fit denim and streetwear-inspired casual staples.
ORIGIN
United States
PRICE TIER
affordable
Founded in 2004 by two brothers who began selling hand-designed apparel door-to-door in New York City, XRAY (often styled as XRAY Jeans) has evolved into a widely distributed menswear label rooted in the fast-paced energy of the city's Fashion District. The brand positions itself at the intersection of contemporary style and accessibility, offering a wide range of casual staples that emphasize fit and flexibility.