xxiii

Founded in 2017, XXIII C'est Vingt-Trois is a Japanese streetwear brand born from founder Taku Kono's deep appreciation for Michael Jordan and American hip-hop culture. The brand's name, French for "twenty-three," is a direct homage to Jordan's iconic jersey number. Operating from its flagship store in Tokyo, the label has garnered a cult following for its meticulously curated collections that blend sportswear and militaristic design elements. The brand includes the main XXIII line and a leisurewear-focused sub-line called "Black is Beautiful."

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