ya yi

Founded in 2022 by Spanish-Chinese designer Yayi Chen Zhou in New York City and now based in Shanghai, YA YI is a poetic womenswear label that bridges Eastern and Western craft. Drawing from her multicultural upbringing across Madrid, Shanghai, and New York, Chen Zhou explores the complex narratives of Asian immigrant women through a theatrical and multidisciplinary design language. The brand's signature style features sculptural silhouettes, translucent jacquards, decorative fringes, and intricate braiding techniques that reflect a deep reverence for artisanal heritage.

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