Hong Kong-based knitwear brand known for playful, quirky designs blending modern aesthetics with traditional Chinese heritage.
ORIGIN
Hong Kong
PRICE TIER
premium
Founded in 2019 by childhood friends Phyllis Chan and Suzzie Chung, YanYan Knits is a Hong Kong-based label that injects playfulness and cultural heritage into contemporary knitwear. Chan, a former director of knitwear at Rag & Bone, and Chung, a graphic designer, launched the brand to create fun, high-quality pieces that counter the waste and burnout of the mainstream fashion industry. Their designs are characterized by vibrant colors, quirky patterns, and the juxtaposition of modern silhouettes with traditional Chinese details like cheongsam-inspired closures and hand-embroidered knots.