yarn

Founded by Yoko Shimoyama after her relocation to Auckland, New Zealand, YARN is a contemporary innerwear and lifestyle label rooted in the natural benefits of merino wool. Shimoyama, inspired by the local use of wool as a gentle, next-to-skin material, launched the brand to redefine how merino is worn daily. The brand’s core philosophy centers on creating simple, sophisticated, and highly functional garments that do not irritate the skin.

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