Beirut-based luxury house translating emotional narratives into artisanal ready-to-wear for women. [1, 2, 4]
ORIGIN
Lebanon
PRICE TIER
luxury
Founded in 2018 by Lebanese sisters Yassmin and Farah Saleh, Yassmin Saleh is a luxury womenswear brand operating from the heart of Beirut. A trained fashion designer who studied under the tutelage of Elie Saab, Yassmin handles the creative direction while her sister Farah manages the business, drawing on her experience at Dior and Christian Louboutin. The brand was created as a platform to explore mental health, with each collection translating a modern socio-psychological theme into wearable art. This narrative-driven approach is central to the label’s identity, offering women garments that hold personal stories and emotional weight.