ych

Founded in 2016 by Istituto Marangoni alumnus Yoon Choon Ho, YCH is a Seoul-based womenswear label that redefines modern femininity. The brand is recognized for its inventive mix of classic elegance and a bold, punk-tinged spirit, creating a distinctive visual language. Core to the collections are structural silhouettes, disciplined details, and a playful approach to layering, as seen in pieces like skirt-layered trousers and tailored jackets with detachable lace robes. YCH often combines contrasting elements, merging street-style energy with sophisticated craftsmanship.

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