Emerging Chinese high-fashion brand known for its minimalist designs blending Eastern philosophy with modern Western silhouettes.
ORIGIN
China
PRICE TIER
premium
Founded in Shanghai in 2021 by designer Xu Wenjie, 衣曳東方YEAREAST is a high-fashion brand that explores a “New Chinese style.” The brand is rooted in Eastern philosophy and the beauty of the natural world, translating traditional aesthetic concepts into modern, international design. Its creative approach is guided by a “less is more” principle, integrating the subtle, reserved, and abstract beauty of Chinese poetry with minimalist Western tailoring. This results in designs that aim to find a delicate balance between contradiction and harmony.