Seoul-based contemporary label known for its dark elegance, playful wit, and experimental streetwear design.
ORIGIN
South Korea
PRICE TIER
contemporary
SPECIALIZATION
WOMEN
YEEL is a Seoul-based independent fashion label founded in 2013 by Creative Director Yeo Jung Lee, originally launching under the name LEEY before undergoing a strategic rebrand. Rooted in a blend of dark elegance and playful wit, the brand explores experimental and futuristic elements within elevated classics. The name YEEL derives from the Korean word "il" (一), meaning "first" or "unique existence," reflecting the label's commitment to originality and individuality.
$40.00$60.00
$155.00$220.00
$105.00$170.00
$210.00$345.00
$100.00$160.00
$130.00$215.00
$45.00$75.00
$95.00$155.00
$40.00$60.00
$155.00$220.00
$105.00$170.00
$210.00$345.00
$100.00$160.00
$130.00$215.00
$45.00$75.00
$95.00$155.00