Rider-owned snowboard brand known for its innovative board shapes and freestyle-focused, all-mountain designs.
ORIGIN
Switzerland
PRICE TIER
premium
Founded in 2009 by professional snowboarders David Carrier-Porcheron (DCP), Romain de Marchi, and JP Solberg, YES emerged from a desire to reclaim creative control from corporate snowboarding entities. Rooted in a rider-first philosophy, the brand was built to prioritize on-mountain performance and authentic snowboard culture over mass-market trends.