Nostalgic activewear brand reviving '80s Muscle Beach aesthetics with heavy-duty American cotton and irreverent graphics.
ORIGIN
United States
PRICE TIER
contemporary
Founded in 2018 by marketing veteran and fitness enthusiast Jason Thome, Y,IWO (an acronym for "Yeah, I Work Out") is a New York-based activewear label that channels the "Golden Era" of bodybuilding. Rooted in the sun-drenched, iron-pumping culture of Venice Beach’s Muscle Beach in the 1980s and 90s, the brand rejects modern technical fabrics in favor of "lo-fi, hi-quality" staples.