yoko london

Yoko London is a luxury pearl jeweler established in 1973 by the Hakimian family. A third-generation family-run brand, the London-based house is known for its forward-thinking approach to pearl design, transforming classic strands into contemporary, imaginative pieces. The brand works directly with thirteen pearl farms globally to source rare and exceptional pearls, including South Sea, Tahitian, Akoya, and Freshwater varieties, focusing on unusual colors and sizes. Each gem is hand-selected and set by master artisans in its London workshop, often combined with high-quality diamonds. Yoko London’s designs range from opulent, one-of-a-kind high jewelry masterpieces to more accessible, everyday collections like ‘Sleek’ and ‘Trend,’ which feature modern, wearable styles. The brand seeks to redefine pearls for a new generation, demonstrating their versatility beyond traditional formalwear. Its creations have been worn by notable figures such as Michelle Obama, Beyoncé, and Lady Gaga, underscoring its status in the high-jewelry landscape.