yonex

Yonex was founded in 1946 by Minoru Yoneyama in Niigata, Japan, initially producing wooden floats for fishing nets before pivoting to badminton racquets in 1957. Rooted in the Japanese philosophy of monozukuri—the art and science of crafting things with dedication to quality and refinement—the brand has grown into a global powerhouse in racquet sports. Yonex is widely recognized as the undisputed leader in badminton equipment, while also maintaining a strong presence in tennis and golf.

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