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UK-based sustainable underwear brand known for its organic cotton basics and buy-one-give-two charitable model.

ORIGIN

United Kingdom

PRICE TIER

affordable

Founded in 2017 by Sarah Jordan after a trip to Uganda revealed the impact of underwear poverty, Y.O.U Underwear is an Oxford-based sustainable fashion brand focused on ethical basics. The brand is built on a "buy-one-give-two" model, partnering with charities like Smalls for All to distribute underwear to vulnerable women and children, helping to keep girls in school during their periods.

Featured Items

Thong Black

Thong Black

$30.00

Triangle Ivory

Triangle Ivory

$58.00

Thong Ivory

Thong Ivory

$30.00

Short Black

Short Black

$99.00

Triangle Black

Triangle Black

$58.00

Short Ivory

Short Ivory

$99.00