Premium skincare brand founded by Molly Sims, offering streamlined, clinically backed routines for mature skin.
ORIGIN
United States
PRICE TIER
premium
Founded in 2023 in Los Angeles by model and actress Molly Sims, YSE Beauty (pronounced "wise") was born from the founder's personal struggles with hyperpigmentation and melasma. Designed specifically for women over 35, the brand challenges the beauty industry's tendency to overlook Gen X consumers by offering a streamlined, highly efficacious approach to skincare. YSE Beauty focuses on problem-solution formulations that target dark spots, uneven texture, and photo-aging without requiring a complicated, multi-step routine.