yu-be

Founded in 1957 by Japanese pharmacist Yoshikiyo Nowatari, Yu-Be was born from a desire to create a highly effective, non-greasy moisturizer for severely dry skin. The brand is anchored by its signature Moisturizing Skin Cream, a glycerin-based formula enriched with vitamins and camphor that has become a cult-favorite remedy for eczema, chapped lips, and extreme weather exposure. Known for its rapid absorption and deeply hydrating properties, the cream has even been utilized by mountaineers scaling Mt. Everest, validating its performance in the harshest climates.

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