New Zealand leather goods brand known for its utilitarian design and regenerative deer nappa leather.
ORIGIN
New Zealand
PRICE TIER
luxury
Founded in 2015 by Jessie Wong, Yu Mei is a New Zealand-based luxury leather goods label born from the need for a bag that was both beautiful and practical. When Wong, then a student, couldn't find a bag to carry all her daily essentials, she created one herself, sparking a brand built on the principle of "regenerative utility." Yu Mei's designs are characterized by their minimalist aesthetic and thoughtful functionality, created for modern individuals who require practical, understated luxury. Each bag is named for a person whose needs inspired its design, a testament to the brand's focus on real-world use.