yuichi toyama

Founded in 2009 by designer Yuichi Toyama (originally under the name USH before rebranding in 2017), this eponymous Japanese eyewear label merges traditional Sabae craftsmanship with innovative structural design. Operating under the guiding principles of "Look, Think, Draw, Make, Break," the brand is celebrated for its minimalist yet avant-garde approach to opticals and sunglasses. Toyama, an eyewear designer with decades of experience, draws heavily on the history of eyewear to create frames that balance classic aesthetics with modern decor.

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