Ukrainian fashion house known for its modern take on traditional vyshyvanka embroidery and voluminous, folkloric silhouettes.
ORIGIN
Ukraine
PRICE TIER
luxury
Launched in 2013 amid the Ukrainian Revolution of Dignity, Yuliya Magdych's eponymous label is a vibrant celebration of her country’s sartorial heritage. The brand was born from a desire to modernize the traditional embroidered Ukrainian shirt, or vyshyvanka, transforming it into a contemporary statement of national pride and artistic expression. Learning the craft from her mother in Lviv, Magdych developed a signature style centered on technically sophisticated, voluminous 3D embroidery, with patterns sourced from historical archives, museums, and research trips across Ukraine. The collections feature flowing linen dresses, caftans, and coats defined by their billowing sleeves and rich, symbolic ornamentation.