British womenswear brand known for its quirky, hand-drawn prints, vintage-inspired silhouettes, and joyful approach to everyday dressing.
ORIGIN
United Kingdom
PRICE TIER
affordable
Founded in 1995 in London’s Camden Market by Uttam and Clare, Yumi began as a single rail of handpicked dresses and has since grown into a globally recognized womenswear label. Rooted in the vibrant, eclectic spirit of its birthplace, the brand is celebrated for its joyful approach to everyday dressing, blending Eastern heritage with modern Western style. Yumi’s signature aesthetic revolves around quirky, hand-drawn prints, bold color palettes, and vintage-inspired silhouettes that offer a playful yet effortless charm.