Manhattan Chinatown-based streetwear brand known for its otaku-inspired graphics and bootleg-style anime apparel.
ORIGIN
United States
PRICE TIER
contemporary
Founded in 2017 by Korean-born former film student Yumin Ha, the eponymous brand operates out of Manhattan’s Chinatown, blending East Asian pop culture with New York streetwear sensibilities. Ha initially began printing T-shirts in his dorm room, drawing heavy inspiration from 1990s and 2000s anime, manga, and classic arthouse cinema. The brand’s aesthetic is rooted in the concept of elevated bootlegs, taking the raw, DIY energy of unofficial merchandise and refining it with higher-quality materials and intricate transfer printing techniques. Yumin Ha is best known for its graphic-heavy apparel, including oversized T-shirts, heavyweight hoodies, and trucker hats that feature bold, otaku-inspired motifs.