yumin ha
Manhattan Chinatown-based streetwear brand known for its otaku-inspired graphics and bootleg-style anime apparel.
ORIGIN
United States
PRICE TIER
contemporary
SPECIALIZATION
UNISEX
Founded in 2017 by Korean-born former film student Yumin Ha, the eponymous brand operates out of Manhattan’s Chinatown, blending East Asian pop culture with New York streetwear sensibilities. Ha initially began printing T-shirts in his dorm room, drawing heavy inspiration from 1990s and 2000s anime, manga, and classic arthouse cinema. The brand’s aesthetic is rooted in the concept of elevated bootlegs, taking the raw, DIY energy of unofficial merchandise and refining it with higher-quality materials and intricate transfer printing techniques. Yumin Ha is best known for its graphic-heavy apparel, including oversized T-shirts, heavyweight hoodies, and trucker hats that feature bold, otaku-inspired motifs.
Featured Items
gingham-pattern polo shirt
$279.00
gingham-pattern polo shirt
$279.00
Learn More
From Bootleg to High End: The Evolution of Otaku Fashion
An in-depth interview with founder Yumin Ha discussing his transition from printing bootleg anime shirts in his dorm to establishing a high-end otaku-core streetwear brand in NYC's Chinatown.
YUMIN HA 2024 Spring/Summer Collection Lookbook
A feature on Yumin Ha's Spring/Summer 2024 collection, highlighting the brand's creative direction influenced by 2000s Japanese animation and Hong Kong cinema, and noting its popularity among K-pop idols.
Yumin Ha
A comprehensive brand profile detailing Yumin Ha's early life, shift from film to fashion, and notable collaborations, including a 2025 partnership with League of Legends.
YUMIN HA（ユミン ハ）のビーニー2025年春夏トレンド 「エンドレス試着室」#130
A feature from Japanese fashion publication So-en highlighting Yumin Ha's Spring/Summer 2025 collection, focusing on the brand's signature anime-inspired motifs and humorous design approach.