yuzefi

Launched in 2016 by Iranian-born, London-based founder Naza Yousefi, Yuzefi began as a leather goods brand with an unconventional approach to design. Drawing on her ready-to-wear background and a fascination with interiors and artifacts, Yousefi develops designs with a surrealist perspective, pushing the boundaries of traditional handbag construction. The brand is defined by its bold, nonconformist silhouettes, rich color palettes, and signature hardware, such as industrial-style bolts, that expose the bags’ construction. Core designs like the 'Mochi,' 'Fortune Cookie,' and 'Dinner Roll' feature unique, sculptural forms that have garnered a cult following and press from publications like Vogue and Hypebeast.

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