yves durif

Founded by French hairstylist Yves Durif, the brand began with a namesake salon in New York’s Upper East Side in 1997, now located at the prestigious Carlyle Hotel. Durif, who started his career in Paris, built his reputation on a philosophy of creating effortless, lasting hairstyles rather than just haircuts, inspired by the chic of 1960s French film stars. This approach has attracted a discerning clientele, including celebrities and high-profile figures who seek his discreet, personalized service.

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