French luxury beauty house known for its subversive elegance, iconic Touche Éclat, and high-octane fragrances.
ORIGIN
France
PRICE TIER
luxury
Founded in 1961 by Yves Saint Laurent and Pierre Bergé in Paris, the brand revolutionized the landscape of luxury with a subversive approach to style that eventually extended into beauty. While the fashion house defined modern dressing with the Le Smoking tuxedo, the beauty division—formally launching its makeup line in 1978—was created to "give a face to the woman I dress." Today, YSL Beauté operates under L'Oréal but retains the couturier’s spirit of liberation and edge, blending high-performance formulas with an unapologetically bold aesthetic.