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zella

Nordstrom's in-house activewear label offering accessible, performance-driven essentials and versatile athleisure for everyday movement.

ORIGIN

United States

PRICE TIER

mid

SPECIALIZATION

WOMEN

Founded in 2009 as Nordstrom’s in-house activewear label, Zella was created to bridge the gap between high-performance athletic gear and accessible everyday apparel. Based in Seattle, the brand has built a loyal following by offering a reliable, mid-tier alternative to premium athleisure giants. Zella focuses on engineering and comfort, utilizing moisture-wicking fabrics, four-way stretch, and no-slip waistbands designed for life in motion.

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