New York-based label known for its dreamy, coquette-style streetwear and cultural ties to K-pop.
ORIGIN
USA
PRICE TIER
contemporary
Founded by Korean American former graphic designer Zemeta Choi, Zemeta is a New York City-based brand that launched in 2017. Choi’s background in digital design informs her process of creating nostalgic and dreamy contemporary streetwear with a youthful, sensual edge. The brand’s signature style blends elements of ballet-core and Y2K aesthetics, seen in its popular tops, dresses, and skirts crafted from comfortable, stretchy fabrics. Zemeta is designed for a fashion-forward Gen Z audience and has cultivated a following within New York’s subculture.