Swiss watchmaking Manufacture known for its legendary El Primero high-frequency chronograph and innovative, precision-driven design.
ORIGIN
Switzerland
PRICE TIER
luxury
Founded in 1865 by Georges Favre-Jacot in Le Locle, Switzerland, Zenith is a luxury watch Manufacture built on the then-radical idea of integrating all watchmaking crafts under a single roof. This approach to vertical integration allowed for unparalleled control over quality and innovation from the outset. The brand’s defining moment came in 1969 with the launch of the El Primero, the world’s first high-frequency, automatic integrated chronograph movement, capable of measuring time to one-tenth of a second—a technical benchmark that continues to define its identity.