zhilyova

Founded in Ukraine in 2014 by Valeria Zhilyova, Zhilyova is a lingerie brand built on principles of empowerment, inclusivity, and artistic rebellion. What began with the founder sewing the first set by hand has evolved into a global label known for its avant-garde approach to intimate apparel. The brand’s designs are heavily influenced by sci-fi aesthetics, gaming culture, and a futuristic vision, incorporating elements like sheer mesh, chrome hardware, and BDSM-inspired details to create pieces that are both sensual and powerful. Zhilyova champions body positivity and self-expression, consistently featuring models of diverse sizes and races in its campaigns—a pioneering move in its home region.

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