Russian streetwear brand known for its Generation Z-inspired oversized silhouettes, high-quality materials, and global collaborations.
ORIGIN
Russia
PRICE TIER
contemporary
Founded in Moscow in 2010 by Georgy Yashin and Maxim Dmitriev, ZNY (formerly Ziq & Yoni) has evolved from a local streetwear pioneer into a globally recognized lifestyle hub. Rooted in the absolute freedom of expression championed by Generation Z, the brand captures a "here and now" ethos rather than relying on nostalgia or futuristic predictions. ZNY is defined by its contemporary streetwear aesthetic, offering oversized silhouettes, utilitarian cargo pants, and minimalist basics rendered in high-quality Japanese materials and eco-leather.