UK-based personalized nutrition and lifestyle brand known for its data-driven gut health tests and science-backed supplements.
ORIGIN
United Kingdom
PRICE TIER
premium
Founded in 2017 in London by Tim Spector, Jonathan Wolf, and George Hadjigeorgiou, ZOE has rapidly emerged as a leading voice in the personalized nutrition and wellness space. Rooted in cutting-edge scientific research and large-scale clinical trials, the brand aims to demystify diet culture by offering data-driven insights into individual metabolic and gut health.