zoe karssen

Founded in Amsterdam in 2010 by design duo Zoe and Quince Karssen, Zoe Karssen quickly gained a cult following for its tongue-in-cheek graphic tees and luxury basics. The brand established its signature style by mixing rock-and-roll aesthetics with pop culture references, creating laid-back essentials that resonated with a wide celebrity clientele, including Kate Moss, Rihanna, and Beyoncé. Known for its slouchy silhouettes, bold slogans, and comfortable fabrics, the label expanded from its core t-shirt line into a full ready-to-wear collection featuring sweatshirts, knits, outerwear, and high-end denim.

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