A youth-focused line from Korean designer house SONGZIO, known for its art-inspired, retro-modern streetwear.
ORIGIN
South Korea
PRICE TIER
contemporary
ZZERO is the youth-oriented diffusion line from the pioneering South Korean avant-garde fashion house, SONGZIO. The parent brand was founded in Seoul in 1993 by Zio Song, an artist-turned-designer who established a reputation for his dark, poetic, and art-driven approach, becoming one of Korea's most influential fashion figures. In 2018, his son Jay Songzio took the creative helm, expanding the house's vision. Launched in 2019, ZZERO was created to capture the energy of modern youth culture, translating the main line's artistic DNA into a more accessible, street-inflected context.