Soft structured washed canvas 5-panel with mesh sides and back paneling. Flat brim visor and adjustable plastic snap back strap. Braided leather rope across visor and logo is a soft felt embroidered merrowed patch. Since 1944, Smokey Bear has promoted a message of preventing unwanted human-caused wildfires. A portion of the proceeds from officially licensed Smokey Bear merchandise helps fund the nationwide wildfire prevention campaign.